Should I say it again? Personal Branding is the effective use of repetition. A curious thing about our brains is that after hearing something over and over – we begin to believe it. So when we set out to get “mind share” one technique is to repeat the message over and over. Let me amend my last statement and say that it is a necessary technique. Hey and guess what happens when you repeat something boring over and over? Your brand (if you call it that at this point) is boring. What you say is as important as the repetition. If you tell everyone you are an expert at something over and over and over – in person, on the phone, on your business card, in your email signature – then after a while people will peg you as an expert.