Most people dont like to brag – but its a necessity for personal branding. Perhaps “Bragging” is not the best word – maybe “Boasting” would be better – I dont know. For the most part I have found that “bragging” is easy – we just dont like to call it that. We would rather “toot our own horn” – how quaint. We need strong powerful credible words to describe our accomplishments. As Tom Peters suggests in his classic book “The Brand You 50” – we must purposefully seek out “braggable” projects. The point is not about the negative connotations of the word “bragging” – but about doing things that provide value and that are things that you are proud of.